An approach for 2010
Expotel take the view that 2010 will prove to be an ‘opportunity year’. This applies not just to the agency (increasing demand for overnights and meetings), but also for buyers (enjoying better value and greater choice), as well as venues (smarter, leaner, hungrier). How can these advantages be earned by all concerned ? 10 strategies follow:
- devise volume-based loyalty deals
- introduce goodwill gestures
- beat competitors through sheer good value
- identify (and eradicate) ‘weak-link’ service
- exploit a BIG IDEA for differentiation
- focus on ROI
- think delegate: how best to improve his/her performance
- the more on-line the better!
- keep raising your ‘standards’ bar
- demonstrate your sustainability
Outlook
Looking ahead, here are 10 more evolving categories of meeting ‘type’ for the year ahead:
- SavvyMeet - seeking online savings at web-smart venues
- ConfidenceMeet – selecting better venues (than those used last year)
- SensoryMeet – using more of the senses to make sure events stick in the mind, e.g. touch, sound and smell
- FocusMeet – setting objectives that are met
- LegacyMeet – concluding a meeting with a community or good cause gesture
- LessWasteMeet – procurers, organisers and participants being far more concerned not to fritter resources
- RyderCupMeet – a stronger emphasis on golfing venues, and on
Wales, in a Ryder Cup year
- WorldCupMeet - a stronger emphasis on sporting venues (and especially soccer stadia) in a soccer mania summer
- FreshValuesMeet – add-on self-sufficiency programmes to home in on useful and responsible activities, from allotment gardening and crafts, to practical cooking and creative arts
- ConvergenceMeet – the full deployment of electronic apps to enhance the technological excellence and up-to-dateness of the event
Previous Outlooks:
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